Design Revolution

Have you caught onto the revolution occurring lately in software design? It's refreshing to say the least. I was reading an except from Robert Hoekman's book Designing the Obvious in which he quoted Seth Godin, creator of Squidoo:

When introducing a website to the public, you are not presenting them with a toolbox. You're telling them a story. If the story is appealing and coherent--if it leaps off the screen and makes someone want to hear more of it--then you get a chance to show off your tools and features and benefits. But if your story is too dense or scary, they're gone.

This captures the driving force behind the revolution rather succinctly. The past 50 years were akin to when humans first started to communicate verbally--localized languages pop up everywhere based solely on need; survival. We are now coming to an age when, catching our breath, we've begun to step back and look at what we've created; we're rediscovering art, we're telling stories!

The bottom line is that we still have a long way to go--there is still plenty of fragmentation and surviving going on--but this is wonderful news because it means we still have a lot of room left for growth. I am really excited about our journey to come!